Welcome to the magical world of Trollbeads...

... an extraordinary universe of shapes, colours, creativity and play. Everything you need to tell your story. Trollbeads is not just a jewellery brand - it’s a unique lifestyle.

Trollbeads invented the world’s first and finest bead-on-bracelet concept which allows women and men to customise their jewellery to fit their taste, personality, memories, and stories. Every piece of jewellery created can be taken apart and repeatedly reinvented with a completely different look, by using new combinations. It’s creative. It’s playful. It’s unique. It’s you.

Every story has a bead... so, start your story today!

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Some are defining and some are just for fun. Trollbeads is the original bead-on-bracelet brand with literally hundreds of beautiful beads to pick and choose from – each a little work of art - so that every bracelet becomes entirely personal.